July 28, 2010

The next key element in Pacific Seafood’s Pacific Advantage initiative is sustainability. Our sustainability mission is topromote and support socially and ecologically responsible resource management practices worldwide with the understanding that improving the state of our shared seafood resources is our legacy.”

This will be an ever evolving initiative as we continue to discover and develop additional tools and practices to help us reach new levels of sustainability. Some of the important things we are currently doing include having 13 MSC Certified processing facilities and 11 MSC Certified species.

Pacific Seafood also uses GreenShield® recyclable packaging, which has helped us significantly reduce waste, and we belong to a number of industry organizations committed to sustainability including the Pacific Fisheries Management Council and Ocean Trust.

For more information on our sustainable efforts, please visit



July 20, 2010

As I mentioned in a previous blog post, Pacific Seafood has unrolled a new initiative called “The Pacific Advantage,” which includes four key elements: Stewardship, Sustainability, Quality Assurance and Traceability. Starting with stewardship, Pacific Seafood has outlined our stewardship mission as “Making ecologically and ethically sound choices, which conserve ocean resources and provide a sustainable and healthy food source for present and future generations.”

A few of the things we are doing to support this mission include:

Many of these initiatives have been long-standing practices of Pacific Seafood, but pulling them together under The Pacific Advantage is helping us to have a cohesive effort that will help ensure we are following our stewardship mission.

The Pacific Advantage

July 13, 2010

Sustainability is not an emerging trend or a fad; it has fundamentally changed the way we do business. It’s easy to talk about sustainability, but stewardship provides a philosophical framework.

At Pacific Seafood, we feel that sustainability can only be achieved through the mindset of stewardship. Stewardship is about how we manage the resource, using science and most current research to make responsible decisions. Stewardship is the use of technology for a more efficient harvest and minimal impact on the ecosystems. Stewardship gives us the standard in which to make these decisions, including how we obtain quality assurance and traceability of our products. It’s easy to say we process quality products but if we can’t track them to the source we can’t be assured that our products have been harvested in legal and safe regions.

Pacific Seafood is driving this point home in an initiative we call “The Pacific Advantage.” The Pacific Advantage includes four key values: Stewardship, Sustainability, Quality Assurance and Traceability. These values are not slogans; they’re the foundation of Pacific Seafood and I look forward to discussing each of them further in future blog posts.